DFZ Media · For Brands & FMCG

Don't Advertise to Delhi.
Become Part of It.

86% of people skip your ads. But 92% trust a recommendation from someone in a community they belong to. DFZ places your brand inside 160K+ real food conversations, and runs the contests, creators and campaigns that turn trust into sales.

We're not an influencer agency. We're community-backed. · Owned communities · 80M+ creator reach · 500+ campaigns

Your brand's journey with DFZ Start awareness.· Build trust.· Grow sales.
01The Problem With Modern Marketing

Great Product. Right City. Local Trust Is the Next Milestone.

You can have the best product on the shelf and still be invisible. In Delhi NCR, three metros, infinite content, attention is the hardest thing to buy. Here's what every brand is up against.

The Old Way

Ad Blindness Is Real

86% of people skip digital ads outright. Delhi consumers are even more ad-saturated. Money spent, nothing remembered.

  • Banner blindness on every platform
  • Paid reach ≠ real reach
  • Budgets burn, nothing sticks
The DFZ Way

Community = Purchase Intent

92% trust peer recommendations. One member posting about your product inside a trusted group is worth ten ads, because it comes with belief attached.

  • Real conversations, not interruptions
  • Trust that compounds campaign after campaign
  • Quick-commerce buys happen for brands people already know
0
Skip digital ads
0
Trust peer recommendations
0
Engagement vs paid ads
0
Conversion via micro-creators

Engagement: Community vs Paid Ads

Relative engagement rate, DFZ campaigns
DFZ community campaign0
Standard paid ads1x
Micro-creator conversion0
Typical influencer post1x

A Decade of Community Growth

Owned community reach over time
Year 1 Year 5 Today
Owned members today0
02The DFZ Difference

We Don't Run Ads. We Start Conversations.

Three engines, one outcome, your brand woven into the daily life of Delhi NCR's most trusted food communities. This is what "community-backed" actually means.

Engine 01

Content

High-quality studio content, branded reels and storytelling produced at the DFZ Studio Kitchen, the creative that makes people stop and trust.

  • Branded recipe reels & shoots
  • Product showcase content
  • Brand storytelling videos
  • Cross-platform delivery
Engine 02

Community

160K+ owned, award-winning members across food, lifestyle and parenting. Your brand placed inside real member conversations. Not rented reach.

  • Delhi Foodiez, 51K+ members
  • High-intent contest participation
  • Organic member conversations
  • Product sampling programs
Engine 03

Commerce

End-to-end campaigns, contests, sampling, creator collabs, engineered to drive trial, purchase and word-of-mouth at scale.

  • Signature DFZ contests & giveaways
  • Blinkit / Zepto proof-of-purchase creator content
  • Seasonal mega-campaigns
  • Full campaign reporting
03Why We're Different

Not an Influencer Agency. A Community You Can Join.

Influencer agencies rent you a creator's audience for one post, then it's gone. DFZ owns the communities. Your brand doesn't visit. It moves in. And if you want your own branded community, we build and run that too.

Typical Influencer Agency

Rented Reach

  • One post, one creator, one moment
  • Audience you never actually own
  • Engagement spikes, then flatlines
  • No lasting relationship with buyers
DFZ Media

Owned Community

  • 160K+ members already at the table
  • Conversations that compound month on month
  • Contests & UGC that keep working after launch
  • We can build & grow a community for your brand

Community building as a service: beyond campaigns, DFZ builds and manages branded communities end-to-end, strategy, trained moderators, engagement systems, growth campaigns and monthly health reports, all seeded by our 160K+ member network. Most agencies can't offer this. It's our core craft.

04How We Make Brands Famous

From Unknown to Unforgettable.

A clear activation journey that turns a product on a shelf into a name people recognise, trust and buy, repeatedly.

01

Trigger

Creators buy your product from Blinkit / Zepto, real proof of purchase. Authentic content starts with a real purchase.

02

Content Goes Live

Posts on Instagram & Facebook, real homes, real people, real product moments.

03

Community Amplifies

Seeded inside Delhi Foodiez. Polls, reactions, comments, organic reach multiplied.

04

Signature Contest

A branded DFZ challenge. Members share their moments, winners get prizes, and you get UGC plus visibility.

05

Seasonal Mega-Campaigns

Year-round presence, festive pushes, seasonal habits, daily brand presence in Delhi NCR homes.

DFZAdd brand.jpg to the brands folder
Creators filming a product reel with real products in a home kitchen Real DFZ shoot. AI-enhanced image.
05Partnership Packages

Start With a Pilot. Scale as You Grow.

Delhi NCR or Pan India, every engagement includes personal campaign management by the DFZ team. Zero lock-in on the pilot. Custom plans for larger budgets.

Starter Pilot

₹4,999
per month
  • 1 community contest or post
  • Delhi Foodiez activation
  • Basic reach report
  • WhatsApp support
Get Started →
Most Popular

Growth

₹14,999
per month
  • 3 community posts or contests
  • 2–3 creator collaborations
  • Instagram + Facebook
  • Detailed campaign report
Get Started →

Premium

₹29,999
per month
  • Full campaign management
  • 5+ creator collaborations
  • All platforms activated
  • Monthly call with Adit
Get Started →
★ Best Value

Business + Community

₹24,999
per month
  • Premium website included
  • 3 community posts/contests
  • 1–2 creator collabs/month
  • Direct access to Adit
Talk to Adit →
Exclusive · By Conversation Only

The DFZ Brand Account

For brands that want the full stack under one roof, website, community, content and growth, managed as one ongoing partnership with Adit personally in the room. Custom campaigns available for larger budgets.

Talk to Adit →
06We've Done This Before, At Scale

Campaigns Straight From the Feed.

Not mockups, untouched screenshots from live campaigns inside our communities. Hundreds of brands, one trusted network.

Rajdhani Chana Sattu campaign as Delhi Foodiez group cover
Rajdhani

Chana Sattu, Desi Taste, Modern Pace

Full group-cover takeover placing the brand at the top of every visit by 51.2K members, premium, always-on visibility no ad slot can match.

Group cover takeover51.2K members reached
Maggi Hot and Sweet festive collaboration post with homemade spring rolls
Maggi Hot & Sweet

#DeliciouslyDifferent Festive Collab

Admin-led Holi story pairing homemade spring rolls with the sauce, authentic kitchen content that pulled genuine recipe conversations.

104 reactions90 comments
Mother Dairy milk collaboration post featuring a child enjoying milk
Mother Dairy

#ChutkiBajateHiDoodhFinish

A real mom-and-daughter milk story other parents piled into, comments full of moms swapping their own routines and trying the product.

112 reactions87 comments
McCain FRYday collaboration with fries and smiles on a rainy day
McCain

#FeelsLikeFRYday Rainy-Day Story

A rained-out picnic turned 3-minute snack moment, with a UGC challenge and Amazon voucher hook that got members posting their own FRYdays.

139 reactions122 comments
Provet Pharma World Egg Day contest winners announcement
Provet Pharma

World Egg Day Contest

Sponsored recipe contest, 125+ entries in a short window, cash prizes for winners, and a comment section of grateful, tagged participants.

95 reactions119 comments
Your Brand Here

The next screenshot on this wall could be yours.

Pilot campaigns from ₹4,999. Zero lock-in. Live within days.

Start a Campaign →
0
Contests Run
0
Delhi Foodiez Members
0
Engagement vs Ads
0
Conversion, Micro-Creators
07Ready to Start?

Your Brand Belongs Inside Real Conversations.

Pilots start at ₹4,999. No long contracts. Delhi NCR or Pan India, tell us where you are and where you want to go. A DFZ team member responds personally within 48 hours.

Campaign ROI Estimator

Estimate your potential reach, engagement and return on investment across DFZ's community network, in under 2 minutes. Free. No sign-up needed.

Open ROI Estimator →

DFZ Media Kit

Our complete brand partnership deck, community stats, campaign formats, brand roster, founder credentials and more. Request it directly and we'll send it to you personally.

Request Media Kit →
First, the basics
Where you are today
The way we grow brands: three engines, one system
What success looks like
Where would you like to start?

Submits to social@dfzmedia.com · or continues on WhatsApp · A DFZ team member responds personally within 48 hours.

Got it, welcome to the family. We'll be in touch within 48 hours.

Are you a food, lifestyle or parenting creator, anywhere in India? Register below, our team will match you with brand collaborations that fit your profile.

Our team personally reviews every application and will be in touch soon.

Application received. Our team reviews every profile personally and will be in touch soon.
Book Strategy Call ✉ Email Us Check Your ROI First → +91 97175 23616 · social@dfzmedia.com